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Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit, by Viki Lareau

Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories.

Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.

“I HIGHLY recommend "Marketing and Selling your Handmade Jewelry" by Viki Lareau. I have now read it through a couple of times, and it answered every question I had. I can't stress enough what a great guidebook it is.”--Suzanne McNenly in Milton Ontario, Canada (a designer in precious metal)

"You will find so much information that you may want to consider frequent breaks just to soak it all in." —Mat-Su Valley Bead Society newsletter

"If you're serious about starting a jewelry-making business, then the place to start is with this book." —Detroit News Crafts Blog

"The wealth of useful tips and tricks contained within the pages of the book come to life in stories about women who have been successful at starting and running their jewelry businesses. . . . The perfect reference guide for any potential jewelry entrepreneur." —BeadUnique

"This book is a compilation of Viki's knowledge, wisdom, and experience . . . an essential business guide for creative jewelry artists." —The Bead Bugle.com

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